History shows the best time for startups to out-innovate incumbents in tech is when incumbents have achieved extreme product-market-fit and seem unassailable (Steven Sinofsky/Learning by Shipping)
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Steven Sinofsky / Learning by Shipping:
History shows the best time for startups to out-innovate incumbents in tech is when incumbents have achieved extreme product-market-fit and seem unassailable — One of the most interesting challenges in building an enterprise startup is navigating around, through, under, or over the big tech companies.
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