How Helios and Matheson Analytics, which raised $60M to grow MoviePass, plans to make $9.95/mo service profitable using data from its rapidly growing user base (Brooks Barnes/New York Times)

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Brooks Barnes / New York Times:
How Helios and Matheson Analytics, which raised $60M to grow MoviePass, plans to make $9.95/mo service profitable using data from its rapidly growing user base  —  LOS ANGELES — As streaming services like Netflix and Hulu surge in popularity, movie theaters have been trying to compete …