Uber's new COO Barney Hartford talks about his plans to make Uber more efficient by reigning-in promotions and discounts, reducing ride drop rates (Leslie Hook/Financial Times)

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Leslie Hook / Financial Times:
Uber's new COO Barney Hartford talks about his plans to make Uber more efficient by reigning-in promotions and discounts, reducing ride drop rates  —  Uber's newly appointed chief operating officer, Barney Harford, is planning to reduce costs and “bring a dose of financial discipline” …