Waze launches "Waze Local", map-based ads for SMBs and franchises, and says it has 100M active users who spend 11 hours per month on average in the app (Greg Sterling/Search Engine Land)


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Greg Sterling / Search Engine Land:
Waze launches “Waze Local”, map-based ads for SMBs and franchises, and says it has 100M active users who spend 11 hours per month on average in the app  —  Previewed roughly a year ago, Waze is now introducing “Waze Local,” map-based ads aimed primarily (though not exclusively) at small businesses.


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