Apple reopens some US stores amidst COVID-19, but they’ll work differently

Masked retail workers stand across a counter from a customer.

Enlarge / Customers and staff in an Apple Store mid-pandemic. (credit: Apple)

Apple will re-open 25 more of its retail stores in the United States and 12 more in Canada by the end of this week, according to a public note from the company's SVP of retail, Deirdre O'Brien. However, the company's safety policies make clear that the shopping experience is going to be markedly different in the middle of the COVID-19 pandemic.

"In every store, we're focused on limiting occupancy and giving everybody lots of room, and renewing our focus on one‑on‑one, personalized service at the Genius Bar and throughout the store," O'Brien wrote. Her note added that temperature checks will be conducted at the door, health questions will be posted at the entrance to screen for symptoms, and face masks will be required of all customers and staff. Any customer who does not have a face mask will be provided one on entry to the store.

Additionally, each store will have full-time janitorial staff cleaning the space periodically throughout the day, and social-distancing rules will be enforced.

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