Western Digital adds “Red Plus” branding for non-SMR hard drives

wd red family

Enlarge / The newer SMR-equipped small drives remain “Red”—while the CMR models will all become “Red Plus.” (credit: Western Digital)

Last night, a Western Digital executive reached out to Ars to let us know of a blog post concerning their controversial Red drives.

The company is taking a new branding initiative to clarify the technology used in its NAS drives—in the near future, "WD Red" will exclusively mean disks using Shingled Magnetic Recording technology, and "WD Red Plus" will mean disks using Conventional Magnetic Recording.

Overview

This report is the latest in a series on hard drive manufacturers slipping SMR technology into existing disk lines, with little or no notice to customers.

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