Enlarge (credit: Manchester City)
England's Manchester City soccer club wants to know how its fans really feel, and it has gone so far as to pilot The Connected Scarf, a "smart scarf" stuffed with sensors that the organization says enables it to gauge fan emotions.
According to Manchester City's page for the scarf, the club has been piloting the accessory with six fans thus far and has recorded "over 120 moments of interest across the 90 minutes of a match."
"The scarf records a range of physiological measures, including heart rate, body temperature, and emotional arousal—giving us concrete information to analyze how fans are feeling at different moments in the match," the page says.
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