Union game performers strike over AI voice and motion-capture training

Image of SAG-AFTRA logo next to a raised fist holding up a game controller, with

Enlarge / One day, using pixellated fonts and images to represent that something is a video game will not be a trope. Today is not that day.

SAG-AFTRA has called for a strike of all its members working in video games, with the union demanding that its next contract not allow "companies to abuse AI to the detriment of our members."

The strike mirrors similar actions taken by SAG-AFTRA and the Writers Guild of America (WGA) last year, which, while also broader in scope than just AI, were similarly focused on concerns about AI-generated work product and the use of member work to train AI.

"Frankly, it’s stunning that these video game studios haven’t learned anything from the lessons of last year—that our members can and will stand up and demand fair and equitable treatment with respect to A.I., and the public supports us in that,” Duncan Crabtree-Ireland, chief negotiator for SAG-AFTRA, said in a statement.

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