Google kills Chromecast, replaces it with Apple TV and Roku Ultra competitor

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  This is Google's new streaming box, the Google TV Streamer. It's meant to sit on your media console instead of hanging from your TV's USB port like the Chromecast. [credit: Google ]

Google is discontinuing the Chromecast brand and pulling its Chromecast hardware off the market after 11 years, but it's not leaving the streaming device business.

Rather, it's launching a new product called the Google TV Streamer that competes with high-end streaming boxes like the Apple TV or the Roku Ultra.

The new device is not a direct replacement for the Chromecast dongles, though, as it has a different design and is substantially more expensive. Google is replacing 2020's $50 4K Chromecast with Google TV USB dongle with an HDMI set-top box that costs $100.

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