What to expect from Apple’s “It’s Glowtime” event

Apple It's Glowtime event promo image depicting a neon Apple logo

Enlarge / Apple's event will likely discuss Apple Intelligence, though that's not going to launch until later in the year with iOS 18.1 (credit: Apple)

For years, Apple's September event has focused almost exclusively on new flagship iPhones and new Apple Watch models. Once in a while, other second-tier products make an appearance. And in recent cycles, the Mac and high-end iPads had their shining moment later in the year—often in October or November.

We expect the same to happen this time. You can almost certainly count on new iPhones and Watches. As for what else to expect: well, no Macs, but there are a couple of interesting possibilities.

Here's what we expect to see next week.

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